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Loyalty Marketing

Category : Uncategorized

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Your customers are looking for incentives to make it into your location. What are you doing to make them feel like you are trying to earn their business? We have a few solutions for you that might turn some heads! During my experience at a retail level, I discovered two things:

  • Customers Respond to Promotions,
  • Customers Will Buy If The Reward is Big Enough,
  • and No Customer Likes a Bad Deal.

Now I know that nobody wants to give a customer a “bad deal”, but it happens all the time. For example: $2 off when you purchase $20 or more at an Ice Cream Shop. The incentive is not there. Not only that, retailers will disguise the deal to make it seem like the customers can get $2 off any purchase. That is until they go to the register and find out they are getting taken through the ringer.

The point I would like to make, is that there are options to give incentives without giving away the farm, and earn loyalty at the same time. A company called CityGro is heading up a great interactive way to help customers find their way back into your stores. With the CityGro Kiosk you now have a way to capture a customer’s contact information, provide a loyalty card, and give discounts at the register for signing in, all at the same time. This platform works well as a “stamp card” substitute on the retail level, and can be a great lead generator for a trade show company looking to capture contact info in a snap.

Don’t get me wrong. CityGro isn’t the only company out there that offers data capture at the register, but they do offer a unique experience. By putting the kiosk out in front of customers they get excited to enter their information and see if they have a discount. You will also find that the back end loyalty marketing that you can do is quite effective. By simply coordinating text message, and email marketing you can bring home a lot more and faster.

If you have questions about getting more acquainted with the CityGro Kiosk platform, please do! We recommend the experience. Email me at zach@ezmarketingut.com or call us at (801) 695-7661 and we can schedule a sales rep to come out and show you all the possibilities.